Forsdale: So what’s happening—

McLuhan: Each one is unique. Like fingerprints.

Forsdale: What’s happening then is an abstracting out of certain of the sensory capacities with the alphabet. He was abstracting out the visual stuff which was upped for centuries. Now in what you’re referring to as the electronic age, we are still abstracting out—that is, if you’re watching television, you’re not in the presence literally of the person, you’re abstracting out an image of some kind; if you’re on the telephone, you’re abstracting out—

McLuhan: An inner trip.

Forsdale: So this abstracting out of certain qualities,